When creating your shirt, you can choose from a wide range of our premium fabrics. We update our selection on regular basis, so it is up to date with formal and casual trends. For easier selection, you can filter the fabrics according to their color, pattern and weave.
Most of our fabrics are made by Turkish company Söktaş – one of the most significant producers of cotton and fabrics globally and a supplier of a number of well-know fashion brands.
Söktaş grows its own Egyptian cotton Giza (which has the thinnest, most durable and the longest fibers) and Meander 71, which Söktaş developed together with the Institute for Cotton Research Institute in Turkey. Söktaş controls all parts of the fabric production – the cotton seeds are cultivated in its own fields in Menderes, and the cotton that is obtained from these seeds is transformed to yarns in their nearby factory. Then, these yarns are used to make its super soft and silky fabrics. These fibers are not just long and thin, but also durable and soft.
Söktaş also emphasizes the ecological sustainability. Therefore, its production process is designed to decrease its carbon footprint as much as possible.
Weave of a fabric dictates its look and character. On our website we offer fabrics produced with using four basic weaves (or their modifications).
Characteristics of a fabric are given mostly by the softness of cotton fibers, density of the weave and the number of fibers from which the individual yarns are woven.
The softness of the yarn is measured in textile units NE, which state a number of meters of the yarn weighing 0.59 grams (or 840-yard lengths weighing one pound). In general, the softer the yarn, the better quality and comfortable the fabric is (there are of course exceptions, for instance when a certain fabric structure or characteristic can be achieved only with the use of thicker yarns). Most of our fabrics are woven from yarns with softness of 100 NE (the standard off the rack shirts are usually made with yarns of 50 to 80 NE). We also offer ultra-soft fabrics of up to 140 NE (and limited edition fabrics of up to 300 NE).
Two yarns are often spun into a single one before the fabric is wover – in such case the fabric is designated as 2ply (or no. 2 is written after a slash following the number of NEs). This is typically done in order to prevent pilling of the fabric and to increase its quality.
Therefore, a fabric designated as 100/2 will be a high quality fabric made from very soft yarn (100 meters of this yarn will weigh only 0.59 grams), with the yarns made from two individual yarns that are spun together.
We are fans of wrinkling fabrics. This is because the non-wrinkle or non-iron fabrics are most often achieved in two ways. First, with use of chemicals, in particular impregnation by ammonia compounds (washing these fabrics usually removes the ammonia, but more sensitive skin may still get irritated). Second, by mixing the cotton with polyester (mixed fabrics are typically much less breathable, when compared to pure cotton fabrics).
Due to these reasons, most of our fabrics are made without any finish. Some of the fabrics may be designated as “Speedy Iron” (easier to iron) or “Wrinkle-Free” (not necessary to iron after washing if hanged properly). However, in these cases, the finish is achieved solely by the structure of fabric and not by chemicals, which we strictly refuse. In our range, you may also find several fabrics made with lycra – in this cases, the lycra is used for stretch effect of the fabric, which highly increases the fabric’s comfort.